Get hot prospects, competitor news and industry news in your inbox every morning at 9 a.m.
Written for your company. Not a newsletter everyone else gets. Each item tells you what it means for you.
The first one is free. After that $9 a month, or $100 a year.
Written for your company. Sent every weekday at 9 a.m.
Northwind Labs raised $10M to expand nationally
They are tripling their field team over the next two quarters.
A competitor launched an AI outreach tool
Their second launch in two weeks.
Buyers stopped asking how big your database is
New research says they now ask what the tool does on its own.
Buyers care about what the product does. That is your stronger half, so lead with it this week. And contact Northwind before your competitor does.
This is an example. Yours will be about your market and your competitors.
Three Things Every Morning.
One email. Three sections. Each one ends with what to do about it.
Hot Prospects
One company where something just happened that gives you a reason to get in touch. You get what happened and who to speak to.
Competitor News
What the companies you compete with launched, priced, hired or announced since yesterday.
Industry News
The few stories in your industry that affect your business, with the source and the date.
Every item ends with what it means for you. Not just what happened. What you should do about it.
If Finding Out Late Costs You Money.
Same email. Different reason to open it.
You are the analyst
Nobody is watching the market for you. You find out a competitor changed their pricing when a customer tells you, halfway through a deal you then lose.
You need a reason to reach out
A cold email with no reason behind it gets deleted. A message about something that happened at their company last week gets a reply.
Your team keeps getting surprised
Reps lose deals to a competitor claim nobody on the team had heard. Then it happens again the next week.
Competitors change their story quietly
Homepages get rewritten. Prices change. New claims appear. Nobody announces it, and your messaging is out of date before you notice.
Clients hire right after something changes
A raise, a launch, a merger, a new marketing lead. That is when someone decides they need outside help. A month later they have already chosen.
Hiring follows money
Companies that just raised or won a big contract start hiring within weeks, usually before the roles are posted anywhere.
Partnerships have a window
The time to approach a company is when they just entered your market, not six months later when they have already picked someone.
You track a space, not a company
Keeping up with a sector means reading a lot of noise every day to find the few moves that matter.
You sell something to someone
If your job depends on knowing what is happening around you before other people do, the email works the same way.
Hot Prospects
A lead list tells you which companies could buy from you. It does not tell you when to contact them.
A signal does. A signal is something that just happened at a company. They raised money. They hired a new boss. They opened a site. They started hiring quickly. When these things happen, plans change and money gets spent. A few weeks later it is usually too late.
Each morning we send you one company. What happened, why it is relevant to what you sell, and who to speak to.
Northwind Labs
Northwind runs a staffing marketplace for trades. They raised $10M last week to expand across the country. Their coordinators work on job sites and do not use a laptop during the day.
They are hiring field staff faster than their systems can handle. That is the problem you solve. It will be at its worst over the next six weeks.
The Signals We Look For
Each of these is a moment when a company's needs change. We check them against your business and send you the best one.
They raised money
New funding means new budget and new plans.
They hired a new leader
New leaders change what they inherit, usually in the first few months.
They are hiring quickly
Growing fast breaks the tools that worked when they were smaller.
They opened a new site
A new office or plant needs things the old one did not.
They launched a product
A launch creates work they need help with.
They merged or bought a company
Two companies joining means choosing one supplier instead of two.
They announced a partnership
It shows where they are heading and who they are working with.
They changed a tool or system
If they switched once, they will consider switching again.
They won a big contract
New work they may not be set up for, with a deadline attached.
A leader left
Decisions stop for a while, then restart with someone new.
They posted new jobs
The roles they advertise show what they have decided to do.
They were in the news
A reason for your first message to be about them, not you.
Competitor News
Most people find out what a competitor did when a customer mentions it in a deal. By that point the competitor has been saying it for months.
We check your competitors every day. Not just what they launched. Also what they charge, who they hired, which customers they named and how their pitch has changed.
You tell us who your competitors are when you sign up. You can add or remove them later.
A competitor launched a tool that does outreach on its own
It contacts and qualifies leads without a person involved. They are demoing it publicly to the same buyers you sell to.
You will get asked about this in your next few deals. Decide now what you say about what you automate and where you keep a person involved.
What We Check On Each Competitor
- New products and featuresWhat they launched, and what it suggests is coming next.
- Price and packaging changesNew plans, price changes, and what they made free.
- Changes to how they pitchA rewritten homepage usually means a change in strategy.
- Funding newsRaises, milestones and layoffs, and what they can now afford to do.
- Who they hired and who leftThe roles they fill show which part of the business they are investing in.
- Customers they nameWhich companies they are announcing, and how close those are to yours.
- Partnerships and integrationsWho they are working with, and which markets that opens for them.
- Marketing and campaignsWhere they are spending money and which message they are testing.
- Review sitesRating changes and what customers say about them.
- Analyst mentions and awardsWhat your buyers will see when they compare you.
- Events and conferencesWhere they will be and what they are speaking about.
- Job advertsThe roles they are hiring for often show plans before they announce them.
Industry News
Your industry produces hundreds of stories a day. Most of them do not affect you. The work here is throwing things out.
We keep the stories that change something. A new rule that changes what your buyers have to do. A study that changes what they ask for. A large company making a move that everyone has to respond to.
Each story has its source and the date, so you can read the original before you use it.
Buyers stopped asking how big your database is
New research says buyers no longer compare how much data a tool holds. They ask what it does on its own, and score vendors on that.
Your demo opens with coverage. Buyers now care more about what the product does. Change the order before your next demo.
What Makes It In
- New rules and regulationsAnything that changes what your buyers have to do.
- Changes in how people buyNew things they ask for, budget moving, different people signing off.
- Moves by large companiesWhen the biggest company in your space changes, everyone responds.
- Research and reportsThe numbers your buyers will quote back to you.
- New technologyChanges to what customers assume is possible.
- Costs and supplyPrice and availability changes that affect what you can sell.
Two People In The Same Industry Get Different Emails.
The email is built from what you tell us about your business, not from a topic you picked.
You tell us about your business
What you sell, who buys it, where you sell, and who your competitors are. It takes about three minutes. You can change it later.
We read overnight
We go through the web and check what we find against your business. Most of it gets thrown out.
You tell us what was useful
One click at the bottom of each email. The next ones adjust. It takes two or three weeks to get accurate.
Otto Is An AI Sales Coordinator.
Reps call Otto before and after every customer visit. Otto preps the visit, captures what happened, sends the follow-up and keeps the CRM current. Nothing slips.
- Prepares every rep before customer visits.
- Captures every conversation after the visit.
- Updates the CRM without reps typing.
- Drafts follow-ups and quote next steps.
- Flags stuck quotes, renewals and cold accounts.
- Gives managers visibility without chasing reps.
$9 A Month.
The first email is free. Read it, then decide.
Billed monthly. Cancel in one click.
- An email every weekday at 9 a.m.
- One hot prospect, and who to contact
- Competitor news across twelve areas
- Industry news with sources and dates
- What it means for you, on every item
That is $8.33 a month.
- Everything in the monthly plan
- One payment, nothing to renew
- A year of it learning your business
- Pause any week you are away
Common Questions.
How is this different from a newsletter?
A newsletter is written once and sent to everyone. This is built around what you told us about your business, so two people in the same industry get different emails. And each item says what you should do about it.
Where do the hot prospects come from?
From things that happened, not from a bought list. Funding, new leaders, fast hiring, new sites, launches, mergers, partnerships, tool changes, contract wins, people leaving, job adverts and press coverage. We check them against your business and send the best one.
What if nothing important happened?
The email is shorter. We will not invent a company to fill the space. If we did that once, you would stop trusting the rest of it.
How do you know who my competitors are?
You tell us when you sign up. You can add or remove them later and the next email will follow.
Do I need Otto, a CRM, or any setup?
No. You tell us about your business and the email arrives at 9 a.m. There is nothing to install or connect.
What if it sends me the wrong things?
Tell us with one click at the bottom of the email. It adjusts. It usually takes two or three weeks to get accurate.
Can my team get it?
Yes. Each person gets their own email based on their own customers and competitors.
Can I check the news is real?
Every story has its source and the date. Open the original before you use it in a meeting.
How long does it take to read?
A few minutes.
Can I cancel?
Yes, in one click. Monthly stops at the end of the month. Yearly is one payment for the year.